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Agenda – Day 2 – 2022 – Nextv CEO Africa

Nextv CEO Africa is part of Dataxis events.

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Nextv CEO Africa - Agenda Day 2 - Thursday 31 March 2022

Time to be announced soon

Television advertising in Africa: looking at the needs of the buyers

  • Shifting TV habits: how is TV competing with other media?
  • Point of the view of the advertisers
  • What innovation in TV advertising?

Time to be announced soon

TV and broadcasting evolution: Focus on Portuguese countries

  • Overview of the market and key drivers for growth
  • Emergence of new players and services
  • Opportunities, challenges and the way forward

Time to be announced soon

African content: competing with foreign SVOD platforms?

  • Consumer behaviour evolution in Africa
  • Differentiation opportunities for local platforms
  • Role of linear programming alongside SVOD consumption
  • Monetization challenges for paying platforms

Time to be announced soon

Country Focus: Nigeria

  • Overview of the TV and video landscape
  • Emergence of new players and services
  • Opportunities, challenges and growth driver